New ‘A’ Publication: Comparing Gendered Behavior and Online Shopping – Download Paper
Davis, R.A., S. Smith, B Lang (2017). A Comparison of Online and Offline Gender and Goal Directed Shopping Online, 38, 118-1125. Journal of Retailing and Consumer Services, [ABDC Ranking: A]. Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping Our findings show that the consumer’s perception of their gendered behaviour […]
Professor Robert Davis – Google Scholar Citations at 7 April 2017
Google Scholar Citations: Professor Robert A. Davis drrobertdavis.com and AIS New Zealand Citation indices All Since 2012 Citations 1084 612 h-index 14 14 i10-index 16 15 Title Cited by Year A comparison of online and offline consumer brand loyalty PJ Danaher, IW Wilson, RA Davis Marketing Science 22 (4), 461-476 302 2003 Conceptualizing and measuring […]
WSO Presentations by Professor Robert Davis
Professor Robert Davis runs the first of professional development series for business students at Auckland Institute of Studies (AIS). To receive free Power Point Presentation, contact us or leave your name in the comment. http://ais.ac.nz/…/executive-team-a…/professor-robert-davis/ WSO presentions focus on: W – WHY – Why we do presentation? S – SHAPE – What is the structure […]
Learning and Knowledge – The Best Achievement
This week I had a chance to reflect on the success of my team at AIS Business Programmes. I was able to do this through our Student Representation Forum which is run over 25 courses each semester (3 semesters). Essentially the course reps get together with me and one of my staff Dr. Leonie Menzies […]
New mantra for drrobertdavis.com
Ma Te Matauranga Ka Mohio. Ma Te Mohio Ka Tutuki Creating Knowledge Designing Understanding Cocreating Application The focus is on creating knowledge, but extending that knowledge to understanding. This is a conversion and transformative process. The knowledge becomes owned and integrated to purpose. Like the script, it is played out in action where it becomes […]
A Comparison of Online and Offline Gender and Goal Directed Shopping Online
Some good new on the research front. Download here: Davis Smith Lang – 2017 – JRCS 38 – Online and Offline Gender and Shopping. An unconditional acceptance in the Journal of Retailing and Consumer Services of the paper: “A Comparison of Online and Offline Gender and Goal Directed Shopping Online” ‘A’ level ranking (ABDC): http://www.abdc.edu.au/master-journal-list.php?title=Journal+of+Retailing+and+Consumer+Services&issn=&for=0&rating= This paper is based […]
Tank Juice by Monica Cantoni Secco
Tank Juice by Monica Cantoni Secco It is always nice when learners think about life long learning and reflection in an applied context. Here is an example of one of my best and brightest students from Brazil, Monica Cantoni Secco (monicacsecco@gmail.com) who based the development of her digital marketing strategy on Tank Juice. Monica on […]
DISRUPTION: What is Innovation? Paradox or Therapy?
This is a recent submission 2017 (unaccepted) at the European Marketing Academy which seeks to explain INNOVATION DISRUPTION: What is Innovation? Paradox or Therapy? I used the word ‘therapy’ in the context of ‘business therapy’ an innovation term introduced to me by an experienced business practitioner, innovator, entrepreneur and… …overall agent of disruption. DOWNLOAD PDF […]
Digital Revolution in India – Remontization Presentation – MRIU India Trip January 2017
I have been asked to deliver some lectures while i am visiting at MRIU.EDU.IN. My thoughts are to focus on demonetization or remonetization as they like to promote it in India. Presentation PDF THE BIG IDEA HERE IS – THE DIGITAL REVOLUTION My focus is to explore with current discussion and students: What it is? […]
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