ANZMAC 2012 Papers and Presentations (3rd to 5th December)

ANZMAC 2012 Papers and Presentations At ANZMAC 2012 we will be presenting 3 pieces of work in progress (3rd to 5th December).  ANZMAC is the Australia-New Zealand Marketing Academy. Here are the papers and presentations: 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games Neil Gautam, Unitec Institute of Technology, neil.gautam@gmail.com Robert […]

Digital New Zealand 2012 (DNZ12): iGEA’s Latest Research Report into Video Games

Digital New Zealand 2012 (DNZ12) is iGEA’s latest research report into video games. DNZ12 is the 5th report in a series conducted by Bond University, the 2nd in NZ, and is based on a random sample of over 800 New Zealand households . DNZ12 provides data on video and computer game use and attitudes, as […]

The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton

The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton Here for the report. us_DR11_The_Engagement_Economy_Jul12

Some Research Questions Related to Customer Experience from APMG 8119 Assignment 1 Discussion

Some additional research questions that came out of the discussion (plus there are some good thesis topics here): Disabled perceptions of real virtuality; visual, physical etc. There is a big research gap here. On and offline behaviour. Trial of new products online. Strategic issues of change from off to online. Perceptions of offline company size […]

Gartner: Over $172B In Mobile Payments In 2012; SMS, Web Most Popular Routes

“Research out today from Gartner says that this year will see more than $171.5 billion in mobile payment transactions — a rise of over 60 percent on 2011′s $105.9 billion — with 212.2 million people (up 32 percent from 160.5m in 2011) using some form of mobile payment service. And what’s fuelling the rise? Despite the rise […]

Research by Davis, Lang and San Diego (May 2012): Online shopping is oriented towards males. Females prefer offline shopping.

Working Paper: Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? Robert Davis: Associate Professor – Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University […]

Appointment as Expert Contributor in Buyer-seller Relationships for the Keller Center Research Report – 16 May 2012

I am pleased to announce that I have been appointed as an expert contributor in buyer-seller relationships for the Keller Center Research Report at Baylor University, USA – 16 May 2012. Their website reads: “Thanks to a generous donation of $5 million from Gary Keller, Founder and Chairman of Keller Williams Realty International, Baylor University established […]

Associate Professor Dr Robert Davis Editorial Board Appointment: Internet Research

Associate Professor Dr Robert Davis has been appointed to the Editorial Board of the journal Internet Research. Robert says that it is a great honor to be appointed to the board for a number of reasons. Internet Research is one of a few high quality journals totally devoted to internet research from a cross-disciplinary perspective. […]