STOP the Tweets, Blog Posts, Facebook posts and any other form of network based communication…(about THAT video)….
What do we know? One crazy guy in the USA made a stupid video and posted it on YouTube. What he said is completely wrong and disgusting. So, why are we listening and reacting to one crazy guy in this world. I have no idea. Why is it creating such violence and sadness. I don’t know. Please. […]
CMON GT^ Campaign
To be nostalgic I am posting some material (word in progress) on a campaign I did in 2007. See here. It is also a great opportunity to put some of the 100’s of photo I have of the Vodafone Warriors who were sponsors of CMON GT^ and I took some to schools to promote the campaign. […]
Some Research Questions Related to Customer Experience from APMG 8119 Assignment 1 Discussion
Some additional research questions that came out of the discussion (plus there are some good thesis topics here): Disabled perceptions of real virtuality; visual, physical etc. There is a big research gap here. On and offline behaviour. Trial of new products online. Strategic issues of change from off to online. Perceptions of offline company size […]
Does Self-Congruity Increase Game Usage and Purchase? by Robert Davis and Bodo Lang (July, 2012)
Does Self-Congruity Increase Game Usage and Purchase? Robert Davis: Associate Professor: Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer: Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University of Auckland Business School, Private Bag […]
Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions?
Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? Robert Davis: (PhD) Associate Professor, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Robert has published in Marketing Science, the Journal of Advertising Research, Journal of Service Research, Decision […]
APMG 8117 Marketing Strategy (Master of Business) 2012 – Final Case Company Fisher and Paykel Healthcare
On 24th May 2012, 8 students of APMG 8117 Marketing Strategy (Master of Business) 2012 finished their final case company presentations for Fisher and Paykel Healthcare. This was the 5th. Well done!!! This is a masters level course so their are high expectations in terms of the level of work students are required to submit. […]
Research by Davis, Lang and San Diego (May 2012): Online shopping is oriented towards males. Females prefer offline shopping.
Working Paper: Does Gender Mediate Online Shopping Attitudes and Purchase Intentions? Robert Davis: Associate Professor – Faculty of Creative Industries and Business, rdavis@unitec.ac.nz, Phone: ++ (649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management and Marketing, Private Bag 92025, Auckland, New Zealand. Bodo Lang: Senior Lecturer, Department of Marketing, b.lang@auckland.ac.nz, Postal Address: University […]
Appointment as Expert Contributor in Buyer-seller Relationships for the Keller Center Research Report – 16 May 2012
I am pleased to announce that I have been appointed as an expert contributor in buyer-seller relationships for the Keller Center Research Report at Baylor University, USA – 16 May 2012. Their website reads: “Thanks to a generous donation of $5 million from Gary Keller, Founder and Chairman of Keller Williams Realty International, Baylor University established […]
Business Models and the Internet
I have just been marking (and completed today) 42, 20 page assignments from my BSNS 7454 Strategic Brand Management class. The topic was to analyse the Google brand from an online, service and business model perspective. Some great work was put forward. I have also in the last two weeks with my APMG 8117 Marketing […]
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