ANZMAC 2012 Adelaide, Australia, December 3rd to 6th
ANZMAC 2012 Adelaide, Australia, December 3rd to 6th At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December). ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here. 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. 2. Conceptualising the Brand Relationship in Social Media […]
Megaupload Case Research from SSRN: Piracy and Movie Revenues: Evidence from Megaupload by Christian Peukert and Jörg Claussen
Piracy and Movie Revenues: Evidence from Megaupload Christian Peukert: Ludwig-Maximilians-University Munich, Institute for Strategy, Technology and Organization Jörg Claussen: Copenhagen Business School – Department of Innovation and Organizational Economics October 22, 2012 Abstract: In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes […]
iPad Drives Online Shopping: Black Friday 2012
At a recent consumer behavior consumer conference this year (2012 Gender and Consumer Behavior Conference) I presented a paper on Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? In the paper and presentation it was posited that wireless devices would challenge the existing status-quo in terms of online shopping. The iPad […]
Yealands Wine is Cool with the Plastic Bottle and Yummmmy Sauvignon Blanc 2011
Yealands Wine is Cool. Not only are they Carbon Zero and leading the way as a business to reduce C02 emissions and their overall footprint on this earth. Why are NZ businesses not also doing even half of this!!!!! Get on…. Anyway: they continue to innovate with a plastic bottle: I LOVE IT YEALANDs with […]
APMG 8119 Digital Enterprise: Class Dinner 2012
We worked hard in APMG 8119 Digital Enterprise so then we decided to have dinner at the end of a long year. Well done to the students here and those that could not be with us. We were at Mekong Neua and really enjoyed their Thai and Lao cuisine.
Mary Lim – Masters Thesis Graduation 2012: EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE
I was honoured to be Mary Lims supervisor and I don’t mind be very proud of that. EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE By Mary Pui-Ling Lim A thesis submitted in partial fulfilment of the requirements for the degree of Master of Business Unitec Institute of Technology Abstract The not-for-profit (NFP) sector began to adopt […]
Digital New Zealand 2012 (DNZ12): iGEA’s Latest Research Report into Video Games
Digital New Zealand 2012 (DNZ12) is iGEA’s latest research report into video games. DNZ12 is the 5th report in a series conducted by Bond University, the 2nd in NZ, and is based on a random sample of over 800 New Zealand households . DNZ12 provides data on video and computer game use and attitudes, as […]
The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton
The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton Here for the report. us_DR11_The_Engagement_Economy_Jul12
APMG 8117 Marketing Strategy 2012
The students of: APMG 8117 Marketing Strategy 2012. At Air New Zealand. A key part of the masters course is to work on advanced marketing problems for leading corporates. We certainly had fun there.
drrobertdavis.com 