Service and not just marketing!

Of course we need service and marketing.  They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]

Blog Results – 800 views per month

Blog Results – Stats hit 800 views per month for http://drrobertdavis.wordpress.com I would hope that good content gets results. 

Redefining the NZ Brand – Ideas for 29 September 2013 on Radio New Zealand – Featuring among others, Malcolm Wright

I think we need to start rethinking the brand NZ. Move away from Milk, Rugby and the so called No 8 wire, green perspective. It is not saying we need to ditch these values.

Redefining the NZ Brand – Ideas for 29 September 2013 on Radio New Zealand – Featuring among others, Malcolm Wright

This is a timely debate. “Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand’s earliest efforts to promote itself to the world; and Chris Laidlaw talks to Massey University […]

Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967

Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967   Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]