The 2013 World Marketing Congress Proceedings 2013: hosted by Monash University Department of Marketing
The 2013 World Marketing Congress Proceedings are now available on the congress website. To download the Proceedings go to http://www.2013wmc.org/2013WMC-Final-Proceedings.pdf (67MB). The Academy of Marketing Science 16th biennial World Marketing Congress was proudly hosted by Monash University Department of Marketing. Monash University – Department of Marketing 900 Dandenong Road Caulfield East, VIC 3145 Copyright (C) […]
A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE – Academy of Marketing Science Conference 2013
A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE Robert Davis*, Unitec Institute of Technology, New Zealand. Bodo Lang, University of Auckland, New Zealand. Josefino San Diego, Unitec Institute of Technology, New Zealand. Track : Electronic and Interactive Marketing ABSTRACT The aim of this paper is to model the effect of the […]
Five Sources Model? Channels and Collectives
In the book we extend the Five Sources Model to include interactivity across channels of interaction. To do these we discuss two models. The first highlights the importance of media channel integration or the LOOP model . This model places emphasis upon how channels work together to optimise the brand interactivity with customers. The second […]
Internet Research's 2012 impact factor is 1.5 (up from 1.115 last year).
Great news: Internet Research’s 2012 impact factor is 1.5 (up from 1.115 last year). From the journal information page and I quote from here: Unique attributes: Internet Research is an international, refereed journal that aims to describe, assess and foster understanding of the role of wide-area, multi-purpose computer networks such as the Internet. Topicality: As the internet continues […]
APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students.
APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students. Well done in your contributions to yourself, Air New Zealand, Just Water, Fisher and Paykel Healthcare and Hii.
BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai – 2013
Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai. It is tough working on real projects, for real companies. There are alot of other considerations. You have done a great job going through the initial customer brand analysis through to strategy formulation. Like the […]
APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)
APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]
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