Robert Davis | drrobertdavis.com

SOCIAL MEDIA BRAND – BOOK COVER: What do you think?

Posted by Robert Davis (FCIM) on November 21, 2013 in Branding, Branding Trends, Inna Piven, Robert Davis, Social Media Brand |No Comments

Bitstrips – Fun and Social Media Brand

Posted by Robert Davis (FCIM) on November 19, 2013 in Bitstrips, Robert Davis, Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB, Source 5: Relational SMB |No Comments

Don’t you just love Bitstrips. It is not often used by brands in social media. We think there is an opportunity here. Why? This is because Bitstrips enables 4 key components of the 5 S Model. Source 2: Emotional Social Media Brand: it helps the brand express emotion in a fun and indirect way. It depersonalizes it […]

Social Media Brand Presentation

Posted by Robert Davis (FCIM) on November 18, 2013 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

Social Media Brand Presentation.

Planetj9 Mosaics First WordPress Post

Posted by Robert Davis (FCIM) on November 17, 2013 in Associate Professor Dr. Robert Davis, Robert Davis |No Comments

Well done for the first post. http://planetj9mosaic.wordpress.com

Can Social Media Predict the Future? A Special Issue by Internet Research

Posted by Robert Davis (FCIM) on November 14, 2013 in Branding, Robert Davis, Soclal Media Brand |No Comments

“Predicting exactly how waves will break upon the shore is nearly impossible. But forecasting waves that travel along social media streams is more than doable-it’s already happening, according to acollection of studies recently published in Internet Research. Consider that virtually every move we make on Twitter, Facebook, and other social media channels is being recorded in some form […]

The New Google Business Model? Modular Integrated Software as a Service: The case is the close relationship between Xero and GeoOp.

Posted by Robert Davis (FCIM) on November 7, 2013 in Business Model, Entrepreneurship, GeoOp, Robert Davis, software as a service, Xero Live |No Comments

The New Google Business Model? Modular Integrated Software as a Service. I am just going to put another one out there about a new business model which is emerging in the digital space. Lets call it: “The New Google Business Model? Modular Integrated Software as a Service.” The case is the close relationship between Xero […]

Appointment to Editorial Board of Journal of Marketing Communications

Posted by Robert Davis (FCIM) on November 6, 2013 in Impact Factor, Journal of Marketing Communications, Research, Robert Davis |No Comments

I was pleased to be appointed to the Editorial Board of Journal of Marketing Communications (JMC). JMC is a very good B journal, ranked in the ABDC 2013 Journal Rankings. JMC is very pertinent to marketing theory and practice because it is specifically related to the current communications context; where multiple channels of communication (offline, online, […]