APMG 8119 – Digital Enterprise – Animation Research, Americas Cup, Social Media and Games
On Friday the 13 September (that must be lucky) we spent most of the class watching the Americas Cup live. 7th race taking Team NZ up to 6 to -1. We did this using the TVNZ online feed. It was also great though to go through the Animation Research work for the Americas Cup: integrating live content with, Social Media interactivity […]
Engagement – Who, What and How
The following presentation is about engagement. It is based on my thinking and work with creative students (and their hard work) on how they would engage with stakeholders. Yes, we could have talked about: how to get a job? But then that is boring, out of date and completely irrelevant to their context. Download the […]
Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations
Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh […]
APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students.
APMG 8117 Marketing Strategy – 2013 – What a great bunch of brilliant students. Well done in your contributions to yourself, Air New Zealand, Just Water, Fisher and Paykel Healthcare and Hii.
BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai – 2013
Well done to the students who will have completed the BSNS 7454 Strategic Brand Management – Brand Strategy Development Projects for Rinnai. It is tough working on real projects, for real companies. There are alot of other considerations. You have done a great job going through the initial customer brand analysis through to strategy formulation. Like the […]
APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)
APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]
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