APMG 8117 (2013) Marketing Strategy Students Work with the Human Interface Initiative: "The Next Evolution In Digital Communication | Immersive | Private | Beautiful"
APMG 8117 (2013) Marketing Strategy Students Work with the Human Interface Initiative: “The Next Evolution In Digital Communication | Immersive | Private | Beautiful”.
BSNS 7454 Strategic Brand Management – 2013 – Cemix Project
Associate Professor Robert Davis with students from his BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5)
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5) A lovely photo with Tony at Just Water. As part of the taught Master of Business of programme Associate Professor work with five leading companies on marketing and business related opportunities and issues. Lead with […]
Marketing Strategy (APMG 8117) – 2011 – PG Dip Business/Master of Business
Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira, Bushra and Kaly) in the Marketing Strategy (APMG 8117) course (PG Dip Business/Master of Business) in November 2011 at the Department of Management and Marketing at Unitec. Happy smiles after the completion of their intensive work with; Super Liquor, Rakon, Air […]
How can we create 'good jobs'? Book review of Clifton's "The coming jobs war"
Reviewed by Peter Mellalieu. Peter teaches innovation and entrepreneurship at Unitec Institute of Technology. How can we create ‘good jobs’? This is the most urgent question New Zealand, America and all other nations face. According to Jim Clifton, the answer lies in the spirit of free enterprise — not central or local government policy-making. In […]
Spring graduation – Unitec Institute of Technology, Auckland, September 2011
I love graduation! I love meeting my previous students. What are their plans? Where are they working? At graduation yesterday I found one of my Chinese students is returning to China to work in her father’s factory. The factory manufactures motorcycles and quad cycles for an international brand name. Later, she intends to work in […]
Predicting success, excellence, and retention from students' early course performance
DOMM Associate Professor Peter Mellalieu will be travelling to San Francisco, Boston and Miami: 21 July – 4 August 2011. As part of his journey he is presenting two papers at: XXIX International Conference of the International Council for Higher Education. The conference theme is Innovation and Development in Higher Education, Miami/Ft Lauderdale. http://icie.net/v2/miami.php […]
Breathing life into the Living Curriculum – Tonite at the DOMM
In that same Living curriculum vein, it’s not too late to decide to join the Conversation “Breathing life into the “Living Curriculum”” which is all set to happen tonight 5:00pm -7:00pm. 16 people have RSVPd that they will be there. Anticipating a few “door sales” we have catered for 20. We thought that a dozen would be a […]
2011 BSNS 7454 on Branding
The students of BSNS 7454 at Unitecs DoMM are blogging their assignments on Strategic Brand Management. Watch this space!!! Robert Davis
drrobertdavis.com 