Steve Jobs & Customer Focus – LESSON CREATED BY JASON KEMP (Ted-Ed)
Steve Jobs & Customer Focus
PTC'14 Call for Participation Now Open
PTC’14 Call for Participation Now Open Download the PTC’14 Call for Participation (CFP) (pdf)<http://trk.cp20.com/Tracking/t.c?5cndx-7seaj-mhdvqo1&_v=2> SUBMIT A PROPOSAL<http://trk.cp20.com/Tracking/t.c?5cndx-7seak-mhdvqo2&_v=2> DEADLINE: 1 July 2013 Student Paper Deadline: 26 August 2013 A decade and a half into the new millennium, the world is experiencing accelerating evolution and revolution, disruptive innovation and shifting alliances, new paradigms, and new […]
Stimulus and Response; Old School
A simple point (often forgotten) made about marketing communications campaigns and brands. Channels to stimulate. Channels for customers to respond. Building the interactive experience of the brand.
American Academy of Advertising, 2013: THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis : Presented at American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America
THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis Presented at: American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America [Paper] [Presentation] ABSTRACT Based on the responses of 498 consumers, this research simulates the LOOP Model, the consumer’s experience of interactivity when interacting with campaigns simultaneously coupling the ubiquitous mobile channel (e.g., mobile/smartphone/iPhone/iPad) with […]
BSNS 7454 Strategic Brand Management – 2013 – Cemix Project
Associate Professor Robert Davis with students from his BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5)
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5) A lovely photo with Tony at Just Water. As part of the taught Master of Business of programme Associate Professor work with five leading companies on marketing and business related opportunities and issues. Lead with […]
New Research Published: Robert Davis, Bodo Lang, (2013) "Does game self-congruity increase usage and purchase?", Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66
Robert Davis, Bodo Lang, (2013) “Does game self-congruity increase usage and purchase?”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66 See here for the link to the publisher and the abstract. This research poses and further measures and explores the question about the effect of games on a […]
The Advantages of a High NZ Dollar – Two Opposing Views – 26 Febuary 2013
Here is Keys view from todays session on TV3 (see here). You have to agree. If the the value of our dollar was low then we would all be walking. Alternatively, one wonders how some companies are doing well versus those that don’t. For example, Fisher and Paykel Healthcare and Air New Zealand are doing […]
Macklemore and Ryan Lewis
Last night I went to Macklemore and Ryan Lewis at Auckland Vector Arena (23 February 2013). I took Stella. We booked the tickets last year and the event grew significantly; from a place that too 500 to 5000. It was cool. I really enjoyed it. They are historic, have a strong statement about society and in […]
2012 Tertiary Spend on Advertising from the Otago Times – WOW! $30.742 million
“The total spend for all tertiary institutions in New Zealand was $30.742 million.” This is a very interesting read: see here. I suppose most of this spend goes on TV. But hey, most of the students are on social media and their mobiles. They can be communicated to for pretty much nothing. I am confused.
drrobertdavis.com 