A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE – Academy of Marketing Science Conference 2013

A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE Robert Davis*, Unitec Institute of Technology, New Zealand. Bodo Lang, University of Auckland, New Zealand. Josefino San Diego, Unitec Institute of Technology, New Zealand. Track : Electronic and Interactive Marketing ABSTRACT The aim of this paper is to model the effect of the […]

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American Academy of Advertising, 2013: THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis : Presented at American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America

THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis Presented at: American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America [Paper] [Presentation] ABSTRACT Based on the responses of 498 consumers, this research simulates the LOOP Model, the consumer’s experience of interactivity when interacting with campaigns simultaneously coupling the ubiquitous mobile channel (e.g., mobile/smartphone/iPhone/iPad) with […]

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th

ANZMAC 2012 Adelaide, Australia, December 3rd to 6th At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December).  ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here. 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. 2. Conceptualising the Brand Relationship in Social Media […]

Megaupload Case Research from SSRN: Piracy and Movie Revenues: Evidence from Megaupload by Christian Peukert and Jörg Claussen

Piracy and Movie Revenues: Evidence from Megaupload Christian Peukert: Ludwig-Maximilians-University Munich, Institute for Strategy, Technology and Organization Jörg Claussen: Copenhagen Business School – Department of Innovation and Organizational Economics October 22, 2012 Abstract: In this paper we make use of a quasi-experiment in the market for illegal downloading to study movie box office revenues. Exogenous variation comes […]

ANZMAC 2012 Papers and Presentations (3rd to 5th December)

ANZMAC 2012 Papers and Presentations At ANZMAC 2012 we will be presenting 3 pieces of work in progress (3rd to 5th December).  ANZMAC is the Australia-New Zealand Marketing Academy. Here are the papers and presentations: 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games Neil Gautam, Unitec Institute of Technology, neil.gautam@gmail.com Robert […]

Digital New Zealand 2012 (DNZ12): iGEA’s Latest Research Report into Video Games

Digital New Zealand 2012 (DNZ12) is iGEA’s latest research report into video games. DNZ12 is the 5th report in a series conducted by Bond University, the 2nd in NZ, and is based on a random sample of over 800 New Zealand households . DNZ12 provides data on video and computer game use and attitudes, as […]

The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton

The Engagement Economy: How gamification is reshaping businesses by The Deloitte Review By Doug Palmer, Steve Lunceford and Aaron J. Patton Here for the report. us_DR11_The_Engagement_Economy_Jul12

Some Research Questions Related to Customer Experience from APMG 8119 Assignment 1 Discussion

Some additional research questions that came out of the discussion (plus there are some good thesis topics here): Disabled perceptions of real virtuality; visual, physical etc. There is a big research gap here. On and offline behaviour. Trial of new products online. Strategic issues of change from off to online. Perceptions of offline company size […]

APMG 8119 – Assignment One Customer Experience Analysis Completed

APMG 8119 – Assignment One:  Customer Experience Analysis Completed The aim of this assignment based on a real company example is to explore and understand customer experience based on discussions with real consumers, an analysis of the company service brand promise online and current theory. Companies included: Trade Me, Countdown, Yealands, Tickemaster, Noel Leemings. See their […]