APMG 8117 Marketing Strategy Students – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den)
APMG 8117 Marketing Strategy Students (2013) – Wish them Luck for the Final Project with Fisher and Paykel Healthcare (into the Lions Den). In the briefing last week we were joined by my research colleagues Sandra Smith from the University of Auckland and Inna Piven of Otago Polytechnic. Tomorrow (Friday the 7th June 2013) we […]
Emerald Literati Network 2013 Awards for Excellence – Outstanding Reviewer – Internet Research
I was very happy to find out today (May 15 2013) that I had been awarded the Emerald Literati Network 2013 Award for Excellence – Outstanding Reviewer – Internet Research. Thanks. It is an honor to serve. Robert Davis
BSNS 7454 Strategic Brand Management – 2013 – Cemix Project
Associate Professor Robert Davis with students from his BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5)
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5) A lovely photo with Tony at Just Water. As part of the taught Master of Business of programme Associate Professor work with five leading companies on marketing and business related opportunities and issues. Lead with […]
New Research Published: Robert Davis, Bodo Lang, (2013) "Does game self-congruity increase usage and purchase?", Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66
Robert Davis, Bodo Lang, (2013) “Does game self-congruity increase usage and purchase?”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66 See here for the link to the publisher and the abstract. This research poses and further measures and explores the question about the effect of games on a […]
How do you know online retailing is more significant than high street retailing?
How do you know online retailing is more significant than high street retailing? When your 14 year old daughter receives 3 parcels by mail and courier of etail product in one day from USA, UK and Australia. So proud.
Merry Xmas and a Happy New Year for 2013 from Robert Davis and Family
I wanted to end 2012 on a happy note. This year has been a great year and I have achieved a lot as I am sure you have. But some parts have been random chaos in some ways (or are we just breaking old patterns). There is always heaps of collaboration. So, thanks to those […]
ANZMAC 2012 Adelaide, Australia, December 3rd to 6th
ANZMAC 2012 Adelaide, Australia, December 3rd to 6th At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December). ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here. 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. 2. Conceptualising the Brand Relationship in Social Media […]
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