I predict XERO Live will be in this list: "DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES" by APCO Worldwide – Washington, D.C. (Oct. 10, 2013)
Not surprising. What brands dominate? Well, they are online, service dominant and entertainment based! Apart from the entertainment part (unless you find accounting entertaining) – this is why Xero Live is doing so well. As some would say – the level of customer (and employee, community) engagement is high. DISNEY, YAHOO!, GOOGLE TOP LIST OF […]
Redefining the NZ Brand – Ideas for 29 September 2013 on Radio New Zealand – Featuring among others, Malcolm Wright
This is a timely debate. “Ideas takes a look at how New Zealand presents itself to the world and asks, has the time come for a re-think of our brand? Historian Richard Wolfe talks to Jeremy Rose about New Zealand’s earliest efforts to promote itself to the world; and Chris Laidlaw talks to Massey University […]
Keith Roberts – Head of Strategy and Corporate Development at Virgin Group – From the University of Auckland Business School Department of Marketing Alumni
I am part of the University of Auckland Business School Department of Marketing Postgraduate Alumni. Recently, Keith Roberts (Head of Strategy and Corporate Development at Virgin Group) who did his Master of Commerce in the department on relationship quality talked about his experiences with Virgin Group and Richard Branson. Enjoy and thanks to Andrew Zhu. Keith Roberts
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]
BSNS 7454 Strategic Brand Management – 2013 – Cemix Project
Associate Professor Robert Davis with students from his BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.
Jason Kemp on branding
Jason Kemp suggests to watch Pinterest as a future resource for online branding.
Jason Kemp talking today about online branding and the seamless experience.<
Jason Kemp talking today about online branding and the seamless experience.
Why did Facebook go Public?
Why did Facebook go Public? Because they could not find the privacy setting? Jason Kemp 21 May 2012
drrobertdavis.com 