Stimulus and Response; Old School
A simple point (often forgotten) made about marketing communications campaigns and brands. Channels to stimulate. Channels for customers to respond. Building the interactive experience of the brand.
American Academy of Advertising, 2013: THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis : Presented at American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America
THE LOOP MODEL: MODELLING CONSUMER INTERACTIVITY IN CAMPAIGNS COUPLING SIMULTANEOUS MEDIA By Robert Davis Presented at: American Academy of Advertising, 2013, Conference Albuquerque, New Mexico, United States of America [Paper] [Presentation] ABSTRACT Based on the responses of 498 consumers, this research simulates the LOOP Model, the consumer’s experience of interactivity when interacting with campaigns simultaneously coupling the ubiquitous mobile channel (e.g., mobile/smartphone/iPhone/iPad) with […]
BSNS 7454 Strategic Brand Management – 2013 – Cemix Project
Associate Professor Robert Davis with students from his BSNS 7454 Strategic Brand Management class (2013). Together with Cemix working on branding strategy over the next two months. With selected students we take brand strategy in the field to get a real taste for customer based value. Thanks Cemix for the opportunity.
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5)
APMG 8117 Marketing Strategy Students – Working with Just Water and Chief Executive Tony Falkenstein – March 2013 (Project 1/5) A lovely photo with Tony at Just Water. As part of the taught Master of Business of programme Associate Professor work with five leading companies on marketing and business related opportunities and issues. Lead with […]
New Research Published: Robert Davis, Bodo Lang, (2013) "Does game self-congruity increase usage and purchase?", Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66
Robert Davis, Bodo Lang, (2013) “Does game self-congruity increase usage and purchase?”, Young Consumers: Insight and Ideas for Responsible Marketers, Vol. 14 Iss: 1, pp.52 – 66 See here for the link to the publisher and the abstract. This research poses and further measures and explores the question about the effect of games on a […]
"Facebook Is a ‘Mobile Company,’ But Is That a Good Business? (Bloomberg)": YES: Facebook is the new Google (Davis).
The results just came out for Facebook showing that 23% of their revenue is now from mobile ad (up from 14%). The question is; is this good news? The full article is here (Facebook Is a ‘Mobile Company,’ But Is That a Good Business? by Bloomberg) My view is yes. For two reasons: 1. Consumers […]
How do you know online retailing is more significant than high street retailing?
How do you know online retailing is more significant than high street retailing? When your 14 year old daughter receives 3 parcels by mail and courier of etail product in one day from USA, UK and Australia. So proud.
Merry Xmas and a Happy New Year for 2013 from Robert Davis and Family
I wanted to end 2012 on a happy note. This year has been a great year and I have achieved a lot as I am sure you have. But some parts have been random chaos in some ways (or are we just breaking old patterns). There is always heaps of collaboration. So, thanks to those […]
At ANZMAC 2012 in Adelaide, Australia
At ANZMAC 2012. Lunch is just about to happen and then we are into it. I have been lucky to chair to sessions on digital marketing with some great presenters. This should be fun. The presentations of papers is here.
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