Robert Davis | drrobertdavis.com

SOCIAL MEDIA BRAND – BOOK COVER: What do you think?

Posted by Robert Davis (FCIM) on November 21, 2013 in Branding, Branding Trends, Inna Piven, Robert Davis, Social Media Brand |No Comments

Bitstrips – Fun and Social Media Brand

Posted by Robert Davis (FCIM) on November 19, 2013 in Bitstrips, Robert Davis, Source 2: Emotional SMB, Source 3: Self-Orientated SMB, Source 4: Personal Experience SMB, Source 5: Relational SMB |No Comments

Don’t you just love Bitstrips. It is not often used by brands in social media. We think there is an opportunity here. Why? This is because Bitstrips enables 4 key components of the 5 S Model. Source 2: Emotional Social Media Brand: it helps the brand express emotion in a fun and indirect way. It depersonalizes it […]

Remains of the Day (What is a Thing Facebook Page)?

Posted by Robert Davis (FCIM) on November 17, 2013 in Consumption, Facebbook, Remains of the Day, What is a Thing? |No Comments

Remains of the Day (What is a Thing Facebook Page)?.

Can Social Media Predict the Future? A Special Issue by Internet Research

Posted by Robert Davis (FCIM) on November 14, 2013 in Branding, Robert Davis, Soclal Media Brand |No Comments

“Predicting exactly how waves will break upon the shore is nearly impossible. But forecasting waves that travel along social media streams is more than doable-it’s already happening, according to acollection of studies recently published in Internet Research. Consider that virtually every move we make on Twitter, Facebook, and other social media channels is being recorded in some form […]

Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.

Posted by Robert Davis (FCIM) on November 13, 2013 in LOOP Model, MAG Scholar, Research |No Comments

Best Conference Paper Award: 2013 MAG Scholar Global Business, Marketing and Tourism Conference (http://www.magscholar.com/joomla/), Le Meridien, Airport Road, Dubai, United Arab Emirates, November 10 – 14, 2013. Presented to Robert Davis and Ahsan Ali Chaudhri for the paper entitled: Integration of Simultaneous Media Channel for Modelling Interactivity in Ubiquitous Campaigns.

Appointment to Editorial Board of Journal of Marketing Communications

Posted by Robert Davis (FCIM) on November 6, 2013 in Impact Factor, Journal of Marketing Communications, Research, Robert Davis |No Comments

I was pleased to be appointed to the Editorial Board of Journal of Marketing Communications (JMC). JMC is a very good B journal, ranked in the ABDC 2013 Journal Rankings. JMC is very pertinent to marketing theory and practice because it is specifically related to the current communications context; where multiple channels of communication (offline, online, […]

My Own Reflection on the Digital Enterprise 1st November 2013 at 9.38 am: APMG 8119

Posted by Robert Davis (FCIM) on November 1, 2013 in APMG 8119 Digital Enterprise, Digital Enterprise, Economic value, Entrepreneurship, New Media, New Zealand, Robert Davis, Service Dominant Logic, software as a service, Sustainability |No Comments

Some one said to me the other day: “we need to find more oil.” Presumably to improve the economic wealth of the nation; jobs, overseas export revenue etc. An alternative more sustainable view is to create more digital enterprises. Here are some examples: Zero Live Orion Health and the new GeoOp The above companies (and […]

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