Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations
Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh […]
Appointment of Fellow of the Chartered Institute of Marketing (UK) 2013
I am very happy to announce that I have been appointed as a Fellow of the Chartered Institute of Marketing (UK).
Top 20 Trends in 2013 Forecast – 2013 Trend Report from Trend Hunter
Top 20 Trends in 2013 Forecast – 2013 Trend Report from Trend Hunter Note the physical virtual: This links into this work: Retail Service Branding in Electronic-Commerce Environments Robert Davis1, Margo Buchanan-Oliver2 and Roderick J. Brodie3 + Author Affiliations 1 r.davis@phoenix.co.nz 2 m.buchananoliver@auckland.ac.nz 3University of Auckland, New Zealand Abstract Considerable discussion has arisen about how […]
Exciting – APMG 8119 – Digital Enterprise Guest Speaker – Greg Story – http://www.beyondd.com.au/
We have our first guest speaker: Greg Story from First at http://www.beyondd.com.au/ attending tomorrow Friday the 16th August 2013
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]
NZ Post and Digital Transformation of the Market – Thanks Radio NZ
“Kate Gudsell explores the future of NZ Post in the face of declining mail volumes.” See here.
The 2013 World Marketing Congress Proceedings 2013: hosted by Monash University Department of Marketing
The 2013 World Marketing Congress Proceedings are now available on the congress website. To download the Proceedings go to http://www.2013wmc.org/2013WMC-Final-Proceedings.pdf (67MB). The Academy of Marketing Science 16th biennial World Marketing Congress was proudly hosted by Monash University Department of Marketing. Monash University – Department of Marketing 900 Dandenong Road Caulfield East, VIC 3145 Copyright (C) […]
A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE – Academy of Marketing Science Conference 2013
A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE Robert Davis*, Unitec Institute of Technology, New Zealand. Bodo Lang, University of Auckland, New Zealand. Josefino San Diego, Unitec Institute of Technology, New Zealand. Track : Electronic and Interactive Marketing ABSTRACT The aim of this paper is to model the effect of the […]
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