Robert Davis | drrobertdavis.com

Zac Pullen – 'Guru': Customer Journeys

Posted by Robert Davis (FCIM) on September 6, 2013 in APMG 8117 Marketing Strategy, APMG 8119 Digital Enterprise, Digital Enterprise, Digital Marketing, Master of Business, Robert Davis, Zac Pullen |No Comments

Thanks Zac for coming to our Master of Business AMPG 8119 Digital Enterprise class today as a guest speaker.

Engagement – Who, What and How

Posted by Robert Davis (FCIM) on September 2, 2013 in Engagement, Robert Davis, Student Success |No Comments

The following presentation is about engagement. It is based on my thinking and work with creative students (and their hard work) on how they would engage with stakeholders. Yes, we could have talked about: how to get a job? But then that is boring, out of date and completely irrelevant to their context. Download the […]

Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations

Posted by Robert Davis (FCIM) on August 30, 2013 in APMG 8119 Digital Enterprise, Consumption Behavior, Customer Experience, Digital Enterprise, Digital Marketing, Robert Davis, Student Success |One Comment

Customer Experience Analysis – Assignment 1 – APMG 8119 Digital Enterprise 2013 – Reports and Presentations It went by recently and the student did a great job covering an analysis of the customer experience of companies like JB HiFi, Event Cinemas, Apple, NZ Sale, Kings Plant Ban, Might Ape, The Warehouse, Max, 2Degrees, Farro Fresh […]

Appointment of Fellow of the Chartered Institute of Marketing (UK) 2013

Posted by Robert Davis (FCIM) on August 27, 2013 in Fellow of the Chartered Institute of Marketing (UK), Robert Davis |2 Comments

I am very happy to announce that I have been appointed as a Fellow of the Chartered Institute of Marketing (UK).

Happy to note: The Book: Final Draft Completed 17 August 2013 The Five Sources: Social Media Brand Robert Davis and Inna Piven

Posted by Robert Davis (FCIM) on August 17, 2013 in 5 Sources Model (tm), Branding, Inna Piven, Robert Davis, Soclal Media Brand |No Comments

Book: Final Draft Completed 17 August 2013 The Five Sources: Social Media Brand by Robert Davis and Inna Piven

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego

Posted by Robert Davis (FCIM) on August 17, 2013 in Bodo Lang, CFA, Consumer behavior, Consumption Behavior, Hedonic, Josefino San Diego, Online Shopping, Robert Davis, SEM |No Comments

Journal of Consumer Behaviour (2014) How Gender Affects the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? by Robert Davis, Bodo Lang and Josefino San Diego Abstract Five hundred and fifteen consumer responses are used to model the affect of online hedonic shopping motivation and online purchase intentions: moderated by the consumers’ perceptions of their offline […]

Exciting – APMG 8119 – Digital Enterprise Guest Speaker – Greg Story – http://www.beyondd.com.au/

Posted by Robert Davis (FCIM) on August 15, 2013 in Digital Enterprise, Robert Davis |No Comments

We have our first guest speaker: Greg Story from First at http://www.beyondd.com.au/ attending tomorrow Friday the 16th August 2013

Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013

Posted by Robert Davis (FCIM) on August 14, 2013 in Branding, Entrepreneurship, Master of Business, Research, Robert Davis |No Comments

Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]

NZ Post and Digital Transformation of the Market – Thanks Radio NZ

Posted by Robert Davis (FCIM) on August 12, 2013 in Business Model, NZ Post, Robert Davis |No Comments

“Kate Gudsell explores the future of NZ Post in the face of declining mail volumes.” See here.

A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE – Academy of Marketing Science Conference 2013

Posted by Robert Davis (FCIM) on July 22, 2013 in Academy of Marketing Science, Consumer behavior, Online Shopping, Robert Davis |No Comments

A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE Robert Davis*, Unitec Institute of Technology, New Zealand. Bodo Lang, University of Auckland, New Zealand. Josefino San Diego, Unitec Institute of Technology, New Zealand. Track : Electronic and Interactive Marketing ABSTRACT The aim of this paper is to model the effect of the […]