ANZMAC 2012 Adelaide, Australia, December 3rd to 6th
ANZMAC 2012 Adelaide, Australia, December 3rd to 6th At ANZMAC 2012 I will be presenting 3 pieces of work in progress (3rd to 6th December). ANZMAC is the Australia-New Zealand Marketing Academy. More details on the work here. 1. Conceptualising Self-concept, Self-efficacy and Perceived Enjoyment in the Consumption of Games. 2. Conceptualising the Brand Relationship in Social Media […]
iPad Drives Online Shopping: Black Friday 2012
At a recent consumer behavior consumer conference this year (2012 Gender and Consumer Behavior Conference) I presented a paper on Does Gender Matter in the Relationship Between Hedonic Shopping Motivation and Purchase Intentions? In the paper and presentation it was posited that wireless devices would challenge the existing status-quo in terms of online shopping. The iPad […]
Yealands Wine is Cool with the Plastic Bottle and Yummmmy Sauvignon Blanc 2011
Yealands Wine is Cool. Not only are they Carbon Zero and leading the way as a business to reduce C02 emissions and their overall footprint on this earth. Why are NZ businesses not also doing even half of this!!!!! Get on…. Anyway: they continue to innovate with a plastic bottle: I LOVE IT YEALANDs with […]
Mary Lim – Masters Thesis Graduation 2012: EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE
I was honoured to be Mary Lims supervisor and I don’t mind be very proud of that. EXPLORING NOT-FOR-PROFIT MARKETING: A SERVICE-DOMINANT LOGIC PERSPECTIVE By Mary Pui-Ling Lim A thesis submitted in partial fulfilment of the requirements for the degree of Master of Business Unitec Institute of Technology Abstract The not-for-profit (NFP) sector began to adopt […]
APMG 8117 Marketing Strategy 2012
The students of: APMG 8117 Marketing Strategy 2012. At Air New Zealand. A key part of the masters course is to work on advanced marketing problems for leading corporates. We certainly had fun there.
Halo 4: Dual Mediation Hypothesis – Hedonic and Utilitarian
We just got Halo 4. Cool. To me it confirms my theory that game consumption is defined by the dual mediation hypothesis. the consumption of games includes the simultaneous experience of both the hedonic and utilitarian.
Quantitative Easing (QE)? Why? No thanks Russel.
Russel Norman is promoting QE in New Zealand as a way to improve our economy. I am not sure why, as it is a radicle strategy with some serious risks: 1. Wikipedia: A nice simple summary. 2. Washington Post: QE3: What is quantitative easing? And will it help the economy? It is used when things are […]
APMG 8119 Digital Enterprise 2012 we are doing (in October) a class debate of the Megaupload Case
As part of APMG 8119 Digital Enterprise 2012 we did (in October) a class discussion of the Megaupload Case. The class will be split into 2 teams; for and against. The argument will cover legal and non-legal aspects of the case in a debate. This will be fun, Megaupload: http://www.megaupload.com. Some questions covered: What are the key […]
International Journal of Mobile Marketing: CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS by Robert Davis, Ahsan Ali Chaudhri
Latest Research: International Journal of Mobile Marketing: CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS by Robert Davis, Ahsan Ali Chaudhri Abstract: Mobile data services have rapidly become an important way in which consumers connect and communicate ubiquitously. What is more interesting for marketers is the increasing use of these services by consumers to experience play. This research […]
drrobertdavis.com 