Exciting – APMG 8119 – Digital Enterprise Guest Speaker – Greg Story – http://www.beyondd.com.au/
We have our first guest speaker: Greg Story from First at http://www.beyondd.com.au/ attending tomorrow Friday the 16th August 2013
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis – August 2013
Congratulations – Kaly Nou and Daniel Hunt – Completed Master of Business and Thesis. I was so very happy to supervise both these masters theses and be associated with these great students as lecturer and Head of Department. Well done. Both studies were internationally unique and a step up in masters thesis work: Kaly Nou, […]
NZ Post and Digital Transformation of the Market – Thanks Radio NZ
“Kate Gudsell explores the future of NZ Post in the face of declining mail volumes.” See here.
The 2013 World Marketing Congress Proceedings 2013: hosted by Monash University Department of Marketing
The 2013 World Marketing Congress Proceedings are now available on the congress website. To download the Proceedings go to http://www.2013wmc.org/2013WMC-Final-Proceedings.pdf (67MB). The Academy of Marketing Science 16th biennial World Marketing Congress was proudly hosted by Monash University Department of Marketing. Monash University – Department of Marketing 900 Dandenong Road Caulfield East, VIC 3145 Copyright (C) […]
A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE – Academy of Marketing Science Conference 2013
A COMPARISON OF ONLINE AND OFFLINE GENDER AND GOAL DIRECTED SHOPPING ONLINE Robert Davis*, Unitec Institute of Technology, New Zealand. Bodo Lang, University of Auckland, New Zealand. Josefino San Diego, Unitec Institute of Technology, New Zealand. Track : Electronic and Interactive Marketing ABSTRACT The aim of this paper is to model the effect of the […]
Five Sources Model? Channels and Collectives
In the book we extend the Five Sources Model to include interactivity across channels of interaction. To do these we discuss two models. The first highlights the importance of media channel integration or the LOOP model . This model places emphasis upon how channels work together to optimise the brand interactivity with customers. The second […]
Internet Research's 2012 impact factor is 1.5 (up from 1.115 last year).
Great news: Internet Research’s 2012 impact factor is 1.5 (up from 1.115 last year). From the journal information page and I quote from here: Unique attributes: Internet Research is an international, refereed journal that aims to describe, assess and foster understanding of the role of wide-area, multi-purpose computer networks such as the Internet. Topicality: As the internet continues […]
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