Latest Masters of Business Research (Work in Progress): Actual Adolescent & Alumni Behaviors in an Entrepreneurial Education Programme – A Longitudinal New Zealand Study by Daniel Peter Hunt PG Dip Business (2010)

Actual Adolescent & Alumni Behaviors in an Entrepreneurial Education Programme – A Longitudinal New Zealand Study Daniel Peter Hunt PG Dip Business (2010) Dr Robert Davis Doctor of Philosophy (1999) Abstract submitted in requirements for Unitec 2011 symposium Unitec Institute of Technology, Business Department of Management and Marketing, Master Programme, Auckland, New Zealand “The best […]

Latest Masters of Business Research (Work in Progress): Conceptualising service dominant logic in not for profit marketing by Mary Lim

Conceptualising service dominant logic in not for profit marketing Mary Lim Research Assistant, Department of Management and Marketing, Faculty of Creative Industries and Business, mlim@unitec.ac.nz, Phone: ++(649) 815 4321, Postal Address: Unitec Institute of Technology, Department of Management, Private Bag 92025, Auckland, New Zealand. Robert Davis Associate Professor, Department of Management and Marketing, Faculty of […]

Latest Masters of Business Research (Work in Progress): Exploring the consumers service brand consumption in a social media community by Inna Piven

Exploring the consumers service brand consumption in a social media community Abstract Social media is becoming a dominant communication channel today in branding and is as such of interests to academic researchers and marketing practitioners. Although consumers’ migration into social media has already gained far-reaching consequences for product and service brands, the research on the […]

Random Thinking on International Business at Programme Committee for the Master of Business

Here is some: Random Thinking on International Business at Programme Committee for the Master of Business Gibson, A., & Jenson, G. (2011). 100 Companies – Introduction [New Zealand]. Retrieved October 4, 2011, from http://mash.hashbang.co.nz/ Callaghan, P. (n.d.). StrategyNZ: Mapping our future. Sustainable Future Institute. Retrieved May 24, 2011, from http://www.sustainablefuture.info/Site/StrategyNZ/speakers/Sir_Paul_Callaghan.aspx Sir Paul Callaghan – StrategyNZ: Mapping […]

The Best Masters Course in New Zealand (World Famous in New Zealand :-) ) – PG Dip Business/Master of Business – APMG 8117 Marketing Strategy 2011

Here is Associate Professor Dr. Robert Davis in these two photos with three of his students (Humaira and Bushra and Kaly and Humaira) in the Marketing Strategy (APMG 8117) course in September 2011 at Fisher and Paykel Healthcare. Associate Professor Dr. Robert Davis likes to think that this is one of the best masters papers in […]

Most of the income gap between NZ and Australia is due to low labour productivity in NZ's services sector

Reposted from NZ Institute of Economic Research (Inc), NZIER (Yang & Stephenson, 2011).  “Differences in productivity explain much of the growing income gap between Australia and New Zealand. Good policy responses rely on understanding the sources of these differences. “Seventy percent of the aggregate gap in productivity between the two countries is due to under-performance […]

Cheating in academia is associated with future cheating in 'real life'

Graphic created by: Online Masters Degree Re-posted by Peter Mellalieu At Unitec, I follow these practices in my first-year teaching: Provide students with a template ‘scaffold’ that demonstrates good practice in writing a Formal Executive Report Distribute Unitec’s written policy explaining what constitutes academic dishonesty Verbally refer to the policy in class Utilise Turnitin.com for […]

Spring graduation – Unitec Institute of Technology, Auckland, September 2011

I love graduation! I love meeting my previous students. What are their plans? Where are they working? At graduation yesterday I found one of my Chinese students is returning to China to work in her father’s factory. The factory manufactures motorcycles and quad cycles for an international brand name. Later, she intends to work in […]

Portfolios for Strategic Marketing Communications 6374 – Bachelor of Business – The Beginning

See some of the beginnings of my (Dr Robert Davis) classes portfolios:   by Rahul Singh – Tuesday, 6 September 2011, 01:44 PM http://wp.me/P1PeMI-4   by Diego Romero – Tuesday, 6 September 2011, 01:16 AM http://diromero.wordpress.com/   by Philipp Saemann – Sunday, 4 September 2011, 03:39 PM http://philippsaem.wordpress.com/   by Michel Reichardt – Sunday, 4 September 2011, 03:36 PM […]

American Academy of Advertising September 2011 Newsletter

I am pleased to share the September 2011 Newsletter of the American Academy of Advertising. In this issue: – Featured Teaching Column by Esther Thorson (Missouri School of Journalism) – Featured Research Column by Hairong Li (Michigan State University) – The President’s Column by Herb Rotfeld – Special Column by new editor, Anca Micu – […]