Congratulations to Internet Research: Ranked A in the Australian Business Deans Council 2013 Rankings
Congratulations to Internet Research: The Recognised Scholarly Leader for Internet Research Ranked A in the Australian Business Deans Council 2013 Rankings Well done to Professor Jim Jansen and the editorial team. Internet Research is one of a few high quality journals totally devoted to internet research from a cross-disciplinary perspective. Also according to Emerald, “Internet […]
I predict XERO Live will be in this list: "DISNEY, YAHOO!, GOOGLE TOP LIST OF 100 MOST LOVED COMPANIES" by APCO Worldwide – Washington, D.C. (Oct. 10, 2013)
Not surprising. What brands dominate? Well, they are online, service dominant and entertainment based! Apart from the entertainment part (unless you find accounting entertaining) – this is why Xero Live is doing so well. As some would say – the level of customer (and employee, community) engagement is high. DISNEY, YAHOO!, GOOGLE TOP LIST OF […]
Defining the New Engaged Customers : Clustomers by Jason Kemp
If was originally a spelling mistake buy I thought it was a good definition of the engaged customer. Clustomers = Customers in Clusters or customers in social media community.
Jason Kemp is Thinking – Six Key Principles of Engagement: Content
6 ways to shape content driven engagement: 1. It’s for the customers… not the company. 2. Content flow trumps perfection & polish. 3. Call to Action – Measurable Engagement. 4. You’re creating more content than you realise. 5. You don’t have to create everything you publish. 6. Engagement is the key metric. Here for full […]
Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live – SPCA – Moving Customers Towards Engagement
SPCA – Stranger, Prospect, Customer, Advocate – Moving
Jason Kemp is Thinking. Talking to APMG 8119 Digital Enterprise Live
Jason Kemp placing a fundamental emphasis on content: conversation not campaigns in engagement.
Service and not just marketing!
Of course we need service and marketing. They are, in many ways, the same. In the last few days I have focused on service as a key difference between businesses I have bought from in the last few days. The ones that have lost the sale have tended to only pay attention to demand creation […]
Blog Results – 800 views per month
Blog Results – Stats hit 800 views per month for http://drrobertdavis.wordpress.com I would hope that good content gets results.
drrobertdavis.com 