My Own Reflection on the Digital Enterprise 1st November 2013 at 9.26 am: APMG 8119
As I reflect on what my APMG 8119 Digital Enterprise Master of Business students are saying to me: RIGHT NOW!!! “The important thing to recognise with the Digital Enterprise is that it is always changing and transforming. So, learning must follow. Think about technology 5 years ago. What were you using and obsessed with? Think […]
New Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel
Working Paper: 1968 Modeling Consumer Sport Consumption 2013 By Robert Davis and Amish Patel Robert Davis: Associate Professor: drradavis@gmail.com or rdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Amish Patel: Master of Business Research Candidate, Auckland, New Zealand. Introduction The aim of this research is to publish the results from our work on sport consumption […]
Six Key Principles of Engagement: Content (in Blogs)
In my current Master of Business course APMG 8119 Digital Enterprise, students have been posting assignments and their journey through the course on their own course blogs (HERE) . The final assignment assignment is the course is this blog and their own critique of it according to the following 6 ways to shape content driven engagement: 1. It’s for […]
APMG 8119 DIGITAL ENTERPRISE 2013 GCSB DEBATE: LIVE
APMG 8119 DIGITAL ENTERPRISE 2013 GCSB DEBATE: LIVE.
Entertainment Computing
Entertainment Computing: Official journal of the International Federation for Information Processing See our paper: Modeling game usage, purchase behavior and ease of use Entertainment Computing Volume 3, Issue 2, May 2012, Pages 27–36 Robert Davis, Corresponding author contact information, E-mail the corresponding author, Bodo Lang, 1, E-mail the corresponding author Unitec Institute of Technology, Department of […]
Jason Kemp is Thinking – Six Key Principles of Engagement: Content
6 ways to shape content driven engagement: 1. It’s for the customers… not the company. 2. Content flow trumps perfection & polish. 3. Call to Action – Measurable Engagement. 4. You’re creating more content than you realise. 5. You don’t have to create everything you publish. 6. Engagement is the key metric. Here for full […]
Blog Results – 800 views per month
Blog Results – Stats hit 800 views per month for http://drrobertdavis.wordpress.com I would hope that good content gets results.
Trademe Consumers and Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967
Consumer Authenticity: Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Working Paper: 1967 Modeling Authenticity in Online Shopping: Purchase Behavior Trademe Consumers and Traders: www.trademe.co.nz By Robert Davis and Kevin Sheriff Robert Davis: Associate Professor: drradavis@gmail.com orrdavis@unitec.ac.nz, Unitec Institute of Technology, Auckland, New Zealand. Kevin Sheriff: Lecturer, Auckland, New Zealand. Introduction The aim of this research […]
drrobertdavis.com 